AI Strategy, Advisory and Automation That Deliver Measurable Outcomes
We help organisations identify where AI can create value, build the right operating model, and deploy automation that delivers measurable business outcomes
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Advisory Services
AI strategy, prioritisation, governance, and operating model design.
Automation Solutions
Practical AI and automation projects that reduce manual work and deliver measurable results.
AI Leadership Grounded in Real Execution
Brightpro combines strategic leadership with practical AI and automation experience.
With nearly 30 years of experience across digital media, advertising technology, and commercial leadership, I understand how organisations operate, where friction sits, and how change needs to be managed. Over the last few years, I have worked directly on AI and automation projects tackling real workflows, operational bottlenecks, and business problems.
That blend of leadership perspective and hands-on execution is what sets Brightpro apart. Organisations do not just need AI ambition. They need clarity on priorities, ownership, governance, and execution. Brightpro helps connect strategic intent to practical delivery and measurable outcomes.
Pierre Naggar
CEO and Founder Brightpro
Advisory Services
AI advisory for organisations that need clarity, direction and practical leadership to move from interest to execution.
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Brightpro helps leadership teams identify where AI can create value, assess what the organisation is ready for, and put the right structure around adoption.
AI Opportunity & Prioritisation Workshop
Outcome: Clarity on where AI can create the most value and what to focus on first.
A focused engagement for leadership teams that want to cut through the noise and identify the AI opportunities most relevant to their business.
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What you get:
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A full-day strategy workshop
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Review of current business priorities, challenges and opportunities
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Identification of the most relevant AI opportunity areas
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High-level prioritisation based on business value and practical relevance
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Initial recommendations on where to focus first
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Summary of findings and immediate next steps
Ideal for: Organisations that want an informed starting point before committing to a broader AI programme.
AI Readiness Assessment & Roadmap
Outcome: A practical roadmap showing what the organisation is ready to do, what gaps need addressing, and how to move forward in a structured way.
A more detailed advisory engagement designed to assess current readiness, identify the highest-value use cases, and define a realistic path for adoption.
What you get:
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Assessment of current AI readiness across strategy, governance and adoption
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Review of shortlisted opportunities against value and feasibility
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Prioritisation of use cases based on practicality as well as potential impact
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Phased roadmap showing what should happen first, next and later
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Guidance on ownership, governance and delivery priorities
Ideal for: Organisations that want a clearer plan before investing in pilots, tools or wider implementation.
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Fractional Chief AI Officer
Outcome: Ongoing senior guidance to support decision-making, strengthen governance and maintain momentum over time.
For organisations that need experienced AI leadership without hiring a full-time executive. This service helps bring structure, accountability and continuity to AI initiatives as they move forward.
What you get:
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Ongoing strategic guidance on AI priorities, risks and direction
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Support evaluating and challenging proposed use cases and initiatives
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Input on governance, ownership and internal decision-making
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Advice on sequencing, investment priorities and where to focus effort
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Review of vendors, tools and pilot proposals before key decisions are made
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Guidance on how AI initiatives fit with wider business objectives
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A senior external perspective to help avoid fragmented efforts, duplicated activity or wasted spend
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Ideal for: Organisations that want senior-level AI leadership to help guide adoption in a practical and commercially grounded way.
Automation Solutions
The Process
The BRIGHT Framework
A practical low-risk approach to automation and AI, designed to reduce complexity and deliver results that scale
B - Benchmark
We start by understanding your goals, systems, and where the friction lives. This diagnostic phase helps us identify your most critical pain points
R - Reframe
We identify automation opportunities and redesign your process for clarity and impact. Here, we reimagine how work should flow, not just digitise what's broken
I - Implement Pilot
We build a focused prototype or proof of concept to prove value and validate assumptions. It's small, fast, and designed to earn trust
G - Go Live
With the pilot validated, we scale the solution across teams, tools, or functions. We handle integration, rollout, and training
H - Handoff
We embed the new system into your workflow and make sure your team can operate it independently. You keep control
T - Tune
We monitor outcomes and refine over time — improving impact as your needs evolve and your goals grow
Meet Our Team
Our team of experts consists of seasoned professionals with diverse backgrounds and a shared passion for empowering businesses. Together, we bring a wealth of knowledge, expertise, and creativity to every project, ensuring innovative solutions and exceptional service
Pierre Naggar, Founder and CEO
Pierre is an experienced digital marketing and media leader with 25 years across EMEA and North America. Expert in strategy, growth, and innovation. Now focused on leveraging AI to deliver real business solutions, helping companies move fast, think smarter, and build competitive advantage in a rapidly evolving landscape
Giuseppe Accardo
Radu Grigorescu
Giuseppe is a seasoned expert in artificial intelligence, machine learning, and technology strategy. He holds a degree in electronic engineering with a thesis in AI and robotics from the University of Palermo, and a second degree in AI and Technology Transformation.
Giuseppe began his career at IBM in California, where he held key roles in IT architecture and technology enablement. At IBM’s Innovation Center in San Mateo, he led AI-driven cloud initiatives, including early collaborations in the IBM/Amazon AWS partnership. He also holds certifications in AI and cloud architecture, reflecting over 20 years of experience at the intersection of emerging technologies and enterprise innovation.
With over 22 years of experience in the IT industry, Radu has built a versatile career spanning networking, systems engineering, architecture, automation, and enterprise integrations. His journey has evolved alongside the industry itself from foundational infrastructure and system design to cutting-edge automation and orchestration. In recent years, Radu has focused on harnessing the power of AI to optimise operations, enhance decision-making, and unlock new efficiencies across complex environments. He is passionate about driving innovation through practical, intelligent solutions that deliver real business impact.
